Wednesday, 14 March 2012

Tomorrow the Ontario’s Southwest train will leave the station ….

On March 14th and 15th tourism owners and operators in Ontario’s Southwest will gather at the Canada Southern Railway Station in St. Thomas for the Ontario’s Southwest Spring Launch.

To kick things off, Ontario’s Minister of Tourism, Culture and Sport Michael Chan will paint the big picture of tourism in the province. Next will be an update on tourism in Ontario and Ontario’s Southwest by Executive Director Jim Hudson. Delegates will then hear from destination development expert and key note speaker Roger Brooks, CEO/President of Destination Development International.

Day 2 will be "Breakout Education Day". Delegates can choose from sessions as: Embracing the Social Web, Being Group Ready, Turning the War of 1812 into Dollars Today, Accessibility and Building a Service Culture.

Ending the conference with a bang will be the launch of a new consumer website and announcement of a new strategic direction for the region. This strategy will outline the marketing, workforce development, product development and investment attraction priorities for the next year.

The overall theme is: Regional tourism is about sharing ideas, best practices and linking ourselves together. That will be the future of tourism. When people ask about the future of tourism, we say "Tourism IS the future!"

The Southwest Ontario Tourism Corporation is the Regional Tourism Organization for Ontario’s Southwest. It brings regional tourism into the hands of the private sector. With a goal to double tourism by 2020, it will build cohesion as a regional team. Ontario’s Southwest consists of nine areas and it is estimated that 13.4 million visitors spend $1.3 billion annually.

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